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10 reasons why tourism is booming in Spain

10 Feb
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Spain tourism is booming


Spain had a record year regarding tourism in 2019, nearly 84m tourists visited Spain.

Here is the evolution of tourism towards Spain with a rolling year of data:

Major research conducted by World Travel & Tourism Council (WTTC), the global body which represents the private sector of Travel & Tourism, has revealed Travel & Tourism is the largest sector in the Spanish economy, contributing €176bn to the nation’s activity in 2018.

Travel & Tourism contributes for 15% of the Spanish GDP, overtaking Construction (14%) and ahead of Retail (12%) and Health (12%).


Why Spain is booming? There are many reasons:


Here are our top 10 reasons why tourism is so strong in Spain:


  • Enjoy 320 days of sun per year!
Sunshine map of Europe, in Hours per year

Sunshine in Spain is higher than 2500 hours per yearNo other country can compete in Europe with that and if you calculate the number of square kilometre with at least 2500 hours of sun per year, Spain has about 80% of the European supply.

Do you want to check the weather statistics for any Spanish city to make an informed decision? Have a look at our Infographics on the monthly weather statistics for the 18 biggest cities in Spain: Madrid, Barcelona, Alicante, Malaga,… and discover the sea temperature, the number of hours of sun per day, the number of mm of rain per month… Everything you need before planning your holidays.


  • Spain has the second longest coastal line in the south of Europe behind Italy. Enjoy the beautiful beaches of Spain.



  • Spain enjoys a very stable political environment compared to Africa or Turkey for instance.


  • Life expectancy in Spain is the second best country in the world:

Let’s check the top 10 countries in the world by countries and by sex. As you will see in the statistics produced by the OECD (2014 data), the life expectancy of Spaniards is the second longest in the world behind Japanese. The Women are ranked as well as second and the men are ranked sixth.

Lifetime expectancy, Men and Women, OECD, 2014


behind the Netherlands, Denmark and France. What a terrific result! The key findings of the research from OECD are that the ability to successfully combine work, family commitments and personal life are important for the well-being of all members of a household. In Spain, almost 6% of employees work very long hours, less than the OECD average of 13%. The more people work, the less time they have to spend on other activities, such as time with others, leisure activities, eating or sleeping. The amount and quality of leisure time are important for people’s overall well-being and can bring additional physical and mental health benefits. In Spain, full-time workers devote 66% of their day on average, or 15.9 hours, to personal care (eating, sleeping, etc.) and leisure (socialising with friends and family, hobbies, games, computer and television use, etc.) – more than the OECD average of 15 hours.

At around 1.3 children per woman, fertility rates in Spain have been amongst the lowest in the OECD for the past two decades. Increasingly, women and men first want to establish themselves in the labour market before having children. This has led to a postponement of childbirth and the average age of first childbirth for mothers is now close to 30. Low fertility rates are also related to a fall in the number of large families and a significant proportion of women remaining childless.”


  • The cost of life in Spain is much lower than European averages.

We did the work with the help of the Statistics from Eurostat as of December 2017 to compare Spain vs all the other countries in Europe so that you could compare to your actual country of origin.

Here are the results:

If you compare Spain on this Chart in Orange colour with Europe in Blue colour, you will notice that Spain is more expensive in 2 areas: “Electricity, Gaz and fuels” and “Furniture and Furnishings” by 3%. A third sector not represented on this chart is Communication, which is 28% more expensive than the rest of Europe. For all the other sectors, Spain is cheaper!

Let’s have a look at the data:

  • Sightseeing places:

Spain is a very rich country in terms of culture. You have a lot of Museums, many historic places, many sightseeing places. Spain has as well 45 UNESCO Sites and as such is the third country in the world behind Italy & China in terms of the number of sites! So don’t expect Spain to be just Sun and beaches!

Check all the must-do activities on any of the Spanish Costas with our beautiful infographics.

Here is the list of the Unesco sites with direct links to get  more information on those:


  • Last but not least… yes, let’s enjoy some shopping:

-The best Spanish shopping experience: Alicante, Barcelona, Madrid, Malaga

-The best shopping secret in Spain: El Corte Ingles Tourist Card


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